Trend

Creator economy

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About This Trend

The emergence of second-and third-generation social media platforms has catalyzed the substantial growth of an economy centered around independent content creators. This "creator economy" encompasses a variety of fields, including vlogging, writing, educational content, skill building, and gaming. Supported by third-party tools and services that facilitate aspects such as video production and financial management, this economy enables content creators to establish reliable revenue streams. The creator economy is now asignificant global industry, valued at $250 billion. It employs tens of millions of workers, serves hundreds of millions of customers, and even has its trade association and work-credentialing programs.

Trend Updates

Feb. 26, 2024 — Seismic shift in everyday usage

  • More people than ever are using this technology and it is now more evident that it will be part of the ongoing landscape...

Feb. 26, 2023 — Federal Regulations spike Demand

  • Because of continued interest in this technology and a favorable environment for growth...

Feb. 26, 2021 — Pandemic recalibrates supply

  • People are unable to create and devote time to innovating this critical technology now

Trend Reports

2025 Trend Report for Planners Cover
2024 Trend Report for Planners Cover
2023 Trend Report for Planners Cover
2022 Trend Report for Planners Cover
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