Community Influencers

Cities and communities are now at the mercy of the rapidly growing social mediainfluencer industry. An influencer is a type of social media user who uses a social media platform to market themselves, their lifestyle, or specific products to an audience of followers. Influencers have flourished under evolving social media platforms, sharing short-form content (e.g., TikToks, Instagram reels, or YouTube shorts). They can access or create special-interest online communities that are either geographically connected (likeNextdoor) or based on a shared topic (likeReddit).